From Casablanca to West Palm Beach: The Story of D/ary Living

How one founder brought Moroccan soul to South Florida design.

Palm Beach has long been a destination for refined taste, where interiors are as captivating as the landscapes beyond the windows. And now, the design scene has a new gem to celebrate: D/ary Living. A brand where Moroccan heritage meets modern sanctuary.

Founded by Sam Dourassi, D/ary Living is more than a home décor brand. It’s a love letter to craftsmanship, culture, and the spaces that shape how we feel. Born in Casablanca, Sam grew up among vibrant colors, tactile textures, and the beauty of things made by hand. After two decades in Silicon Valley, the call to return to something real and soulful brought him back to Morocco, and to the artisans whose work carries the rhythm of earth, clay, and fire.

Heritage, Reimagined Every piece at D/ary Living is handmade in Morocco from natural materials, using centuries-old techniques elevated by modern design sensibilities. The result is a collection that feels curated for the Palm Beach lifestyle layered, worldly, and deeply intentional.

A New Kind of Showroom Experience Now open in West Palm Beach, the showroom is more than a place to shop. It’s a space to slow down, run your hands over carved wood, inhale the scent of sun-dried clay, and remember that luxury can be soulful, not sterile. A proud member of both the West Palm Beach and Palm Beach Chamber of Commerce, D/ary Living is quickly becoming a destination for local designers, architects, and tastemakers seeking statement pieces with story.

Palm Beach Meets Morocco In a town that appreciates beauty with depth, D/ary Living feels right at home. Whether you’re outfitting a breezy coastal residence or adding an heirloom-worthy accent to a modern condo, these are pieces that bring warmth, culture, and connection to any space.

🖤 Our Picks: The D/ary Living Candle We Can’t Stop Burning

When we explored D/ary Living’s showroom, one piece instantly captured our attention and our senses. Their customizable artisanal candles aren't just a fragrance; it’s a design statement.

For our pick, we built a candle that feels like Palm Beach meets Moroccan coast:

CHIC TAJINE BOX ENPREINTE | Shop Here

• The Vessel: Chic Tajine Box Enpreinte — Handcrafted in white clay with natural dyes and finished with real gold foil, this engraved ceramic piece is as versatile as it is refined. The tone-on-tone patterns and delicate golden border make it an instant showpiece whether serving culinary creations, holding jewelry, or, in our case, cradling a luxury candle. The pure white glaze brings a sense of simplicity and sophistication, acting as a timeless canvas for any space. Ideal for those who appreciate the blend of traditional Moroccan craftsmanship with a contemporary, polished finish.

SAND WAX | Shop Here

• The Wax: D/ary Living’s sculptural, sand-form candle wax is a celebration of color, creativity, and conscious living. Made from organic coconut wax, it burns clean and clear with no black residue or heavy fumes. Available in an array of colors from deep reds to coastal blues. We chose white with a dusting of gold glitter for a touch of Palm Beach glamour. Designed to fit any vessel, it’s endlessly reusable and sustainable, with natural cotton wicks for an even, fresh burn. When you’re ready to refresh the scent, just add a few drops from D/ary’s 15ml essential oil blends for a long-lasting, flame-kissed aroma.

ORIENTAL DESERT | Shop Here

• The Scent: Oriental Desert a grounding, 100% organic botanical essential oil blend from D/ary’s own farm in Marrakesh. This is an olfactory journey into the Moroccan Sahara: sun-warmed resins, dry spice, and whispers of ancient wood. It’s depth and stillness in fragrance form. Ideal for meditation rooms, warm interiors, and evenings when quiet luxury is the mood.

It’s the kind of candle that feels at home on a coffee table styled with art books, beside a bathtub on self-care nights, or glowing on a dinner party table under the stars.

And the best part? You can create your own.

At D/ary Living’s West Palm Beach showroom, guests are invited to design their own artisan candle. Experience choosing the vessel, sand wax color, and scent blend that speaks to their space and style. It’s a sensory experience that feels part atelier, part escape: run your hands over handcrafted ceramics, sample organic essential oil blends from Marrakesh, and watch as your candle takes shape.

Whether you’re crafting a gift or indulging in a personal luxury, it’s an intimate way to bring the brand’s heritage, sustainability, and artistry into your own home.

Pro tip: because each candle is hand-poured to order, it’s as unique as the home it’s going into.

Hear the Story Behind the Brand

We recently sat down with Sam for an in-depth conversation on our podcast, Return on Influence. From his journey in the tech world to building a design brand rooted in heritage and intention, Sam’s story is as inspiring as the pieces he creates. Be sure to stay tuned for the episode release, you’ll never look at your living space the same way again.